基于“互联网+”背景下的博物馆文创产品发展分析

Development of Museum's Cultural Creative Products Around the “Internet+”

当前,"互联网+"已全面渗透于多个领域。对于博物馆而言,将"互联网+"融入博物馆的各项活动之中,有助于提高博物馆的综合竞争力。从本质上讲,文创产品融合现代商品及传统文化要素,蕴含较多的文化创新要素。博物馆有必要将文创产品全面纳入"互联网+"背景,探求适用于文创产品的创新思路与举措。

"Internet +" has been applied to all fields of current society. For the museum, if "Internet +" can be integrated into various activities of the museum, it can help improve the comprehensive competitiveness of the museum. In essence, cultural and creative products integrate modern commodities and traditional cultural elements, and convey many elements of cultural innovation. It is necessary for the museum to fully integrate its cultural and creative products into the background of "Internet +", and explore innovative ideas and measures applicable to cultural and creative products.