日本体育服务综合体运营经验及启示

Operation Experience and Enlightenment

采用文献资料法,动态对比法,对日本体育的服务综合体的典型案例round 1的基本情况、项目设置、运营效果等进行分析,认为其运营成功的经验为因地制宜,依托区位特点合理规划设计、发展定位明确,针对目标人群精准进行项目投放、各功能发挥协同效应,促进多业态融合发展、创新性设计运动娱乐主题,打造独有品牌特色;提出我国体育服务综合体的发展应合理规划设计,出台体育服务综合体规范标准、明确综合体主题、核心功能与定位、合理构建业态布局,实现功能复合、拓宽项目选择范围,提升新颖项目比例。

Based on literature dynamic contrast, logical analysis and other research methods, this article analyses the basic situation, Project settings,Operational effect ofround 1,The article summarizes adapting to local conditions, Rational planning and design 、Clear positioning of development, precise project placement for target groups、Each function plays a synergistic effect and promotes the development of multi-format integration、Innovative design of sports and entertainment themes to create unique brand features are the causes of successive operation. The authors suggests that Rational planning and design, publishing sports service complex standards、define the complex theme, core functions and positioning、 construct business layout, realization of functional composite、 Broaden the scope of project selection and increase the proportion of novel projects.