摘要
本文基于电力市场改革环境背景下,首先提出了电力营销管理基本原则,其次提出了电力营销管理中存在的问题,最后针对这些问题提出了相应解决措施,旨在促进电力企业营销管理质量水平的提升。
Based on the environment of power market reform,the basic principles of power marketing management are first proposed.Secondly,the problems in power marketing management are put forward.Finally,corresponding solutions are proposed to solve these problems,aiming at promoting the quality management level of power companies.Upgrade.
出处
《电力系统装备》
2019年第8期163-164,共2页
Electric Power System Equipment
关键词
电力企业
电力市场改革
电力营销
营销管理
power enterprise
power market reform
power marketing
marketing management
