钢结构制造企业的BIM营销系统研发

System Development for Steel Structure Manufacturer Companies

当前钢结构企业在投标过程中,营销人员、设计人员、业主这三者之间的沟通并不顺畅,这使得钢结构企业对外宣传效果大打折扣。基于BIM理念,设计了一套针对钢结构企业的营销系统,此系统包含钢结构初设平台以及Web展示平台,此两个平台利用JSON格式通过网络进行数据传输与交换。营销系统加强了营销人员、设计人员、业主之间的联系,同时对业主的展示更加直观,增加了沟通效率,提高了宣传效果。

At present,in the bidding process of steel structure enterprises,the communication among the marketing personnel,the designers and the owners is not convenient,which greatly reduces effect of external publicity of steel structure enterprises.Based on BIM,the paper develops a marketing system for steel structure manufacturer companies,which includes the steel design system and the web display platform.The two platforms use the JSON to transform data with each other through the Internet.The marketing system enhances the connection among the marketing personnels,the designers and the owners,and is able to display the models to owners more intuitively than ever,which increases the communication efficiency and improves the propaganda effect.