供给侧改革下旅游地旅游供应链创新发展研究

Research on innovative development of tourism supply chain in tourism destination under supply-side structural reform

大众旅游时代的全面来临,伴随国内旅游市场旅游需求的整体上升,个性化和体验式旅游需求不断增加,对当前的旅游供给市场提出了挑战,旅游产品的有效供给不足和传统产品的产能过剩等问题制约着国内旅游市场的整体发展.基于此,从供给侧视角对旅游地的旅游供应链创新问题进行了探讨.在分析我国旅游供应链问题的基础之上,提出无边界共享旅游供应链,多核式延伸旅游供应链,智能化旅游供应链,虚拟敏捷旅游供应链,以及绿色旅游供应链等旅游地旅游供应链创新发展途径.

Tourism activities have become a just need of the general public,with the overall increase of tourism demand in domestic tourism market,the demand for individualized and experiential tourism is increasing,which challenges the current tourism supply market,the insufficient effective supply of tourism products and excess capacity of traditional products restrict the overall development of domestic tourism market.Based on this,discusses the innovation of tourism supply chain in tourism destination from the perspective of supply side,and on the basis of analyzing the current problems of tourism supply chain in China,development innovative approaches of tourism supply chain in tourist destinations,such as borderless shared tourism supply chain,multi-core extended tourism supply chain,intelligent tourism supply chain,virtual agile tourism supply chain and green tourism supply chain.