关于中国出版博物馆文创建设的几个问题

Several Issues Concerning the Cultural and Creative Development of the China Publishing Museum

中国出版博物馆是国内新兴博物馆的典范,目前尚处于建设筹备期。其文创建设是一个重要的对策性问题。中国出版博物馆的“文创”要在“文化科技融合”上做文章,“文”是基础,“创”是手段,要积极利用现有前沿科学技术,服务中国出版博物馆的高起点建设,从而为之今后发展提供更为广阔的空间,并以“文创赋能”为导向。博物馆建设的意义不在于博物馆本身,而在于构建“历史资源的转化体”,实现中华优秀传统文化的创造性转化与创新性发展。并通过文创建设来提升中国出版博物馆的公共服务质量,进而在微观目标上推动中国出版博物馆的社会美誉度与品牌影响力,使之中观目标——成为世界专门博物馆的重要代表得以落实,最终其宏观目标“首都文化前客厅”得以实现。

The China Publishing Museum currently under preparation is typical of emerging museums in China.Its cultural and creative development is of strategic importance.To seek cultural and creative enrichment,the China Publishing Museum should make efforts on the“integration of culture,science and technology”,with“culture”as the foundation and“creation”as the means.The Museum should actively use the existing cutting-edge science and technology to serve its construction from a high start,thus providing broader space for future development.Besides,it should be guided by the“cultural and creative empowering”principle.The significance of museum construction lies not in the museum itself,but in the“transformation of historical resources”to realize the creative shift and innovative development of excellent traditional Chinese culture.The cultural and creative development will also improve the quality of public services at the China Publishing Museum,and then promote the social reputation and brand influence of the Museum in terms of the micro goal,so that the meso-level goal of becoming an important representative of the world’s specialized museums and finally the macro goal of“acting as the front living room of the capital culture”is fulfilled.