江澳两地旅游合作发展探究——基于AHP-SWOT分析

Research on the Development of Tourism Cooperation between Jiangmen and Macao

粤港澳大湾区战略背景下,江澳两地一衣带水,旅游合作发展潜力巨大。基于AHP-SWOT模型,采用定性定量相结合方法对两地旅游合作因素进行探究,结果显示:两地合作具备良好的优势机遇环境,劣势挑战方面存在明显性互补特征,为此提出技术信息、资金人才、产品资源等合作;但同时双方合作还存在不足,为此提出加强基础设施建设、优化旅游签证制度等建议。

Against the strategic background of building the greater Guangdong, Hong Kong and Macao bay area, there is a great potential for tourism cooperation between Jiangmen and Macao. Based on the AHP-SWOT model, this paper explores the factors of tourism cooperation between the two regions by adopting qualitative and quantitative methods. The results show that there exist obvious complementary characteristics between the two regions in terms of advantages in opportunities and environments and disadvantages and challenges. For this reason, the cooperation in technical information, capital, talents and product resources is proposed. At the same time, there are still some shortcomings in the cooperation between the two sides. Suggestions on strengthening infrastructure construction and optimizing tourism visa system are put forward.