基于链接分析的西南地区“双一流”高校网站建设水平与交流能力研究

Research on Website Construction and Exchange of “Double First-Class” Universities in Southwest China Based on Link Analysis

[目的/意义]旨在为高校网站建设提供参考。[方法/过程]运用链接分析法,以西南地区13所"双一流"建设高校的官方网站为研究对象,通过谷歌搜索引擎收集高校网站的链接及互链数据,然后运用相关性分析、主成分分析等方法对这些指标数据进行定量分析。[结果/结论]四川大学网站在网站建设和资源吸引力等方面均处于较高水平,其他12所高校网站建设情况虽有所差距,但基本处于同一水平。提出高校应加强对网站建设的重视,提高网站的信息专业性,加强网站之间的交流等建议。

[Purpose/significance] The paper is to provide references for university websites construction.[Method/process] The paper uses the link analysis method, takes the official websites of 13 “Double First-Class” universities in Southwest China as the research objects, collects links and interlinked data of university websites through Google search engine, and uses correlation analysis, principal component analysis to quantitatively analyze these indicators.[Result/conclusion] The websites of Sichuan University are in a relatively high level in terms of website construction and resource attraction, while the other 12 universities are at the same level although there are some gaps in their websites construction. The paper proposes that universities should pay more attention to the website construction, improve the information specialty of the website, and strengthen the communication between the websites.