体验式消费模式下张家口既有商场建筑调研

Investigation on Existing Shopping Mall Building in Zhangjiakou under Experiential Consumption Mode

商场建筑是城市的重要公共空间,体现城市的繁荣与活力.一方面,近些年随着体验式消费模式的兴起,消费者对于消费和生活开始有了更多方面的追求,从最初单一的购物需求向多元化、定制化、综合化转变.另一方面,随着城市化进程的加快,我国的规划政策从增量向存量规划转变.因此对既有商场建筑进行改造开始得到关注,以提升消费者购物体验和城市居住环境,减少资源的消耗,重新激活商业区域是改造的重要目标.张家口市上世纪兴建的商场建筑也因经营方式落后,建筑环境恶劣,公共空间不足等问题,急需通过改造以适应新的消费模式并吸引更多的年轻消费者.

The shopping mall building is an important public space of the city,which reflects the prosperity and vitality of the city.On the one hand,with the rise of experiential consumption mode in recent years,consumers began to pursue more aspects of consumption and life,from the initial single shopping demand to diversification,customization and integration.On the other hand,with the acceleration of urbanization,China's planning policy has changed from incremental to stock planning.Therefore,the renovation of existing shopping mall buildings has begun to receive attention,so as to enhance consumer shopping experience and urban living environment,and reduce the consumption of resources.Reactivate business areas is an important goal of the renovation.The commercial buildings built in Zhangjiakou in the last century are also in urgent need of transformation to adapt to the new consumption mode and attract more young consumers because of the backward management mode,bad building environment and insufficient public space.