当代中国理性休闲消费的构建

Construction of Rational Leisure Consumption in Contemporary China

休闲消费不仅是经济行为,也是人的一种精神需要和体现其生命价值的文化行为。目前,我国的休闲消费存在着休闲消费结构不合理、休闲产品供求失衡、休闲消费环境不容乐观等问题。其原因主要是对休闲消费认知的偏差、社会在休闲发展上没有形成合力以及对休闲发展缺乏政府的有效引导等。这不仅影响休闲消费价值目标的实现,也影响人们对美好生活需要的追求。从休闲教育体系的建立、休闲发展合力的统筹和政府调控作用的发挥来探寻实现理性休闲消费的现实路径,才能彰显当代中国理性休闲消费的时代价值。

Leisure consumption is not only an economic behavior,but also a spiritual need of people and a cultural behavior reflecting their life value. As far as China’s leisure consumption is concerned, there still exist some problems, such as unreasonable leisure consumption structure, imbalance between supply and demand of leisure products, and unoptimistic leisure consumption environment. The reasons are mainly the deviation in the cognition of leisure consumption,the lack of social resultant force in the development of leisure and the lack of effective guidance from the government, which not only affect the realization of the value goal of leisure consumption,but also affect people ’ s pursuit of the need for a better life. In this regard,it is necessary to explore a realistic path to realize rational leisure consumption in the establishment of leisure education system, the coordination of leisure development force and a better role of government regulations, so as to highlight the contemporary value of rational leisure consumption in China.