海螺集团“走出去”战略影响因素研究

Study on the Influencing Factors of Hai Luo Group's Going-Out Strategy

在"一带一路"政策指引下海螺集团成为安徽最先"走出去"的企业之一,在东南亚以及俄罗斯的业务扩张取得了不错的成绩,对后续"走出去"的皖企有一定的启示作用。文章多方面分析了海螺集团"走出去"战略取得不错成绩的影响因素,并利用主成分分析法和多元线性回归模型实证检验了海螺集团"走出去"战略的主要影响因素。研究结果显示,海螺集团选择向东南亚地区以及俄罗斯"走出去"是国家政策、自身因素、目标市场因素以及自然因素等多种因素共同作用的结果,"一带一路"政策是最大推动力因素,目标市场因素是战略选择过程中考虑最多的因素,自身因素也有一定程度的影响,而自然因素的影响很小,并在此基础上归纳了对其他皖企的启示。

Under the guidance of"the Belt and Road",Hai Luo Group has become one of the first"going-out"enterprises in Anhui province.Its business expansion in Southeast Asia and Russia has achieved good results,which has certain enlightenment for the follow-up"going-out"of Anhui enterprises.This paper analyses the influencing factors of the success of Hai Luo Group's"going-out"strategy in many aspects,and empirically analyses the main influencing factors of Hai Luo Group's"going-out"strategy by using principal component analysis and multiple linear regression model.The results show that Hai Luo group's choice of"going-out"to Southeast Asia and Russia is the result of many factors such as national policies,own factors,target market factors and natural factors.The"the Belt and Road"policy is the biggest driving force,and the target market factor is factor considered the most in the process of strategic choice,and its own factors also have a certain degree of influence.On this basis,the enlightenment to other enterprises in Anhui Province is summarized.