浅议黄梅戏动漫衍生产品开发的设计——以《牛郎织女》为例

Design of the Development of Huangmei Opera Animation Derivatives

我国动漫市场蓬勃发展,已然成为一种新兴朝阳产业,其衍生产品的研发和销售成为该产业链中获利最为丰厚的一部分,受到的关注度越来越高。建议以黄梅戏文化元素为原型,探索黄梅戏动漫衍生产品设计思路,积极开创黄梅戏文化传播新方式,设计出符合现代人精神需求和审美要求的动漫衍生产品,从而为黄梅戏文化传承提供一种新的载体。

The booming of China’s animation market has made itself a new sunrise industry. its derivatives research and development and sales have become the most profitable part of the industry chain, receiving increasing attention. Taking the cultural elements of Huangmei Opera as the prototype, this paper studies and explores the design ideas of Huangmei Opera animation derivatives, actively opens up a new way of Huangmei Opera cultural dissemination, which meets the spiritual and aesthetic requirements of modern people's lives, and is a new innovative carrier of Huangmei Opera cultural inheritance.