新媒体环境下高校图书馆古籍阅读推广

The reading and promotion of ancient books in university libraries under the new media environment

分析了新媒体技术在高校图书馆古籍阅读推广中的优势,如便于馆员管理,便于读者应用,便于提高古籍阅读质量。介绍了新媒体环境下高校图书馆古籍阅读推广的主要内容,如数字化建设,信息传递,信息推送,阅读推广,主题活动开展,古籍阅读辅导,嵌入式阅读推广。这样,可激发读者对古籍的阅读兴趣,真正提升新媒体环境下高校图书馆古籍阅读推广质量。

This paper analyses the advantages of new media technology in the promotion of ancient books reading in university libraries,such as: easy for librarians to manage,easy for readers to apply and easy to improve the quality of ancient books reading. It introduces the main contents of ancient books reading promotion in university libraries under the new media environment,such as digital construction,information transmission,information push,reading promotion,theme activities,ancient books reading guidance and embedded reading promotion. Only in this way can we arouse readers’ interest in reading ancient books and really improve the quality of reading and promotion of ancient books in university libraries under the new media environment.