能源互联网背景下用户能源服务的商业模式探索

Business model exploration of customer energy service under the background of energy Internet

能源供给、气候与环境、新能源开发和互联网信息技术等问题和技术的变化对全球能源行业产生很大影响。综合运用互联网思维改造传统能源供需体系,为用户提供优质能源服务是未来能源发展的重要方向。首先分析了能源互联网关键要素信息流、能量流和价值流之间的关系,进而探索用互联网思维改造现有能源领域商业模式,最后从能源生产及消费、资产投资与交易、增值服务3个维度提出用户能源服务的创新商业模式。

The problems of energy supply, climate and envi- ronment, new energy development and Internet information technol- ogy and technology changes have a great impact on the global ener- gy industry. The comprehensive use of Internet thinking to trans- form the traditional energy supply and demand system and provid- ing users with quality energy service is an important direction for future development. The relationship between the information flow, energy flow and value flow of the key elements of the energy Inter- net is fistly analyzed, and then the use of Internet thinking to trans- form the existing energy sector business model is explored. Finally, the energy Internet innovation business model is proposed from the three dimensions of energy production and consumption, asset in- vestment and transaction, and value-added services.