文化创意旅游:一个亟待学术关照的研究领域——基于2001-2017年文献回顾与探讨

Cultural and Creative Tourism: An Urgent Academic Research Area ——Based on the Literature Review and Discussion from 2001 to 2017

文化创意旅游是旅游可持续发展的新兴热点问题,是旅游产业转型发展的重要问题,近些年逐渐得到学界广泛关注,但迄今国内尚未对文化创意旅游进行整体性研究。研究运用文献计量工具CiteSpaceⅢ对2001—2017年间国内所发表的文化创意旅游文献进行统计分析,厘清其研究热点与研究进展。并基于研究热点,对照国外权威期刊的相关研究,从6个研究方向对国内外文献进行梳理、归纳和分析。研究发现,文化创意、产业融合、民族文化旅游、乡村旅游、旅游文创产品等为该领域研究热点;旅游文创产品系统分为事件型、演艺性型、节庆型、观光型、展示型、园区型、工艺型、体验型、商品型九大类型;在研究视角上,国内偏向于产业融合视角的宏观层面研究,国外侧重于游客视角出发的微观层面研究;在研究方法上,相较于国外研究,国内大多采用描述性的定性研究方法,实证研究十分缺乏。最后,从4个方面探讨国内文化创意旅游研究存在的问题及未来研究建议,以期为业界提供理论参考与借鉴。

Cultural and creative tourism is an emerging hot issue of tourism sustainable development.It is an important issue in the development of tourism industry.Cultural and creative tourism, with culture as its foundation and creativity as its means, plays a critical important role in extending the tourism industry chain, strengthening the awareness, integrating the use of resources, driving the employment of the population and promoting the regional economic recovery in transition.In recent years, cultural and creative tourism has been widely concerned in academia.However, cultural and creative tourism has not been systematically studied in China to date.The lack of scientific and comprehensive research on cultural and creative tourism leads to the lack of a clear grasp of the research process and research status in this field.To a certain extent, it restricts the theoretical development of cultural and creative tourism, and this field needs further exploration.Therefore, the bibliometrics analysis software CiteSpace Ⅲ is utilized to analyze the cultural and creative tourism literature published in China from2001 to2017, and Grasp the current cultural and creative tourism related research progress.This paper systematically sorted out the concept, characteristic and connotation of cultural creative tourism.And also summarize the starting point and vein of research at home and abroad.Moreover, the research hotspots and research progress are clarified in this paper.Based on the research hotspots, comparing with the related studies of Journal of pragmatics, this paper conducted sorting, induction and analysis through literature both at home and abroad from six research directions, including the integration of tourism and cultural and creative industries,the hot research subject, cultural and creative tourism products, cultural and creative tourism destination, cultural and creative tourism development path and so on.The findings of this study are that culture creativity, industry convergence, ethnic culture tourism, rural tourism, tourism cultural and creative products and so on are hot spots in this field.Tourism cultural and creative products system is divided into nine types: event type, performing arts type, festival type, sightseeing type, exhibition type, garden type, craft type, experience type and commodity type.In terms of research perspective, domestic research tends to focus on the macro level from the perspective of industrial integration, while foreign research focuses on the micro level from the perspective of tourists.In terms of research methods, compared with foreign researches, most descriptive qualitative research methods are adopted in China, and especially short of empirical research.Finally, this paper discusses the issue in the research of cultural creative tourism in China from four aspects: definition of cultural and creative tourism, the research direction, the research method and the research object.Further, future research suggestions are proposed to provide theoretical reference for the industry.