我国纪录片商业化发展存在的问题与对策

Analysis of the Problems and Strategies of the Commercial Development of Documentary Films in China

纪录片商业化发展不仅是全球经济文化一体化格局不断深入的必然趋势,也是社会主义市场经济发展的内在要求。立足中国本土文化、拓宽投融资渠道、提高制作品质、创新推广平台、讲好中国故事,是我国纪录片商业化发展的基本思路,有助于提升我国的文化软实力,增强我国的综合国力。

The commercialized development of documentary films is the inevitable trend of the global economic and cultural integration and the inherent requirement of the development of the socialist market economy. Based on Chinese native culture, we should broaden the channels of investment and financing, improve the production quality, innovate and popularize the platform, and tell the Chinese story well. These are the basic ideas of the commercial development of Chinese documentaries, which will help to enhance the soft power of Chinese culture and strengthen the national comprehensive strength.