摘要
本文将CEAEE教学方法引入客户关系管理课程中,阐述了CEAEE教学模式的主要内容及基本方法,并详述了开展CEAEE模式时需要注意的关键点。
The CEAEE teaching method is introduced into the course of customer relationship management in this paper.Then it expounds the main contents and basic methods of the CEAEE teaching model.The key points in developing the CEAEE model are also described in detail.
作者
陈帆
CHEN Fan(School of Economics and Management,Zhejiang University of Science & Technology,Hangzhou,Zhejiang 310023,China)
出处
《教育教学论坛》
2019年第22期201-202,共2页
Education And Teaching Forum
基金
2017年物流教改教研课题"面向物流专业的<客户关系管理>课程的教学改革与实践"(JZW2017047)
关键词
客户关系管理
CEAEE
教学探索
customer relationship management
CEAEE
teaching exploration
