大学生MOOC接受度影响因素的性别差异分析——以河北经贸大学为例

Gender Difference Analysis of Influencing Factors of College Students' Acceptance of MOOC——Taking Hebei University of Economics and Business as an Example

基于UTAUT模型建立多群组结构方程模型,对河北经贸大学大学生MOOC接受度影响因素的性别差异进行研究,得出结论。并依据研究结果对我校MOOC平台的发展与优化提出了较为科学的可行性建议。

Based on the UTAUT model,a multi-group structural equation model was established to study the gender differences of MOOC acceptance factors among college students of Hebei University of Economics and Business.Some conclusions were drawn.Based on the research results,this paper puts forward some scientific and feasible suggestions for the development and optimization of MOOC platform in our university.