“互联网+”视域下的消费养老模式探究

"Retirement Through Consumption" Sprouted in the "Internet+" Strategy

伴随着经济社会的飞速发展,我国的老龄化问题也愈发突出,庞大的老年人群体对养老服务的需求也将显著增加。"消费养老"在"互联网+"战略中萌芽,即通过将消费视为投资来完成"互联网+养老"的契合。本文从当前老龄化问题、互联网发展等经济社会背景出发,通过理论基础和实践探索方面界定了实行消费养老模式的可行性,重点分析山东菏泽益诺购物商城的消费养老运营模式,在总结其经验的基础上提出了我国当前实行消费养老的问题,试提出我国实行消费养老模式的建设性建议。

Along with the rapid development of the economy and society, the problem of aging in China has become more and more prominent, and the demand for old-age services by the large elderly population will also increase significantly."retirement through consumption" sprouted in the "Internet+" strategy, which is to achieve the "Internet + Pension" fit by considering consumption as an investment. Starting from the current economic and social backgrounds such as aging and Internet development, it defines the feasibility of implementing the model of retirement through consumption through theoretical foundation and practical exploration. It focuses on analyzing the operation mode of Shandong Heze Yinuo Shopping Mall, and sums up its experience. On the basis of this, the issue of retirement through consumption in China is put forward, and the constructive suggestions for implementing the model of retirement through consumption in China are proposed.