居民获得感对旅游开发支持意愿的影响——以湖南10个民族文化旅游小镇为例

The Influence of Residents' Sense of Acquisition on the Willingness to Support Tourism Development: A Case Study of 10 Ethnic Cultural Tourism Towns in Hunan Province

旅游地居民获得感意义重大,直接关系到旅游开发的成败。基于已有研究成果思辨,认为旅游获得感包含旅游经济获得感、旅游社会文化获得感及旅游环境获得感三大维度。依据社会交换理论构建居民获得感、满意度与支持意愿关系,以湖南省10个民族文化旅游小镇为研究对象,采用结构方程模型验证。研究发现:居民环境获得感对旅游满意度及支持意愿没有显著影响,居民旅游经济获得感、旅游社会文化获得感对满意度及旅游支持意愿显著正相关,满意度在居民获得感与旅游开发支持意愿的关系中起中介作用。建议高度重视旅游特色小镇旅游开发中居民旅游经济获得感、旅游社会文化获得感及旅游环境获得感的满足,提升居民的满意度及支持意愿。

The sense of tourism residents acquisition is significant,which is directly related to the success or failure of tourism development.Based on the existing research results,it is believed that the sense of tourism acquisition includes three dimensions:the sense of tourism economic acquisition,the sense of tourism sociocultural acquisition and the sense of tourism environment acquisition.According to the social exchange theory,the relationship between the sense of resident acquisition,satisfaction and support willingness will be constructed.The ten ethnic cultural tourism towns in Hunan Province are taken as subjects for research,and the structural equation model is used to verify.The followings are the findings of the study:The sense of tourism environment acquisition has no significant impact on tourism satisfaction and supporting willingness.The sense of tourism economic acquisition,the sense of tourism sociocultural acquisition is significantly positively correlated with satisfaction and supporting willingness.Satisfaction plays an intermediary role in the relationship between residents sense of acquisition and willingness to support tourism development.Finally,according to the findings,suggestions are proposed:The importance of residents economic acquisition,the sense of tourism sociocultural acquisition and the sense of tourism environment acquisition are highly valued in tourism development.Consequently,residents satisfaction and tourism support willingness will be enhanced.