淮海经济区城市旅游网络关注度时空动态分析

The Temporal and Spatial Dynamic Analysis on City Tourism Network Attention in Huaihai Economic Zone

互联网已成为当前大部分居民出游前了解目的地相关旅游信息的主要方式。以百度指数为数据源,比较分析淮海经济区内城市旅游网络关注度在时间、空间上的趋势,对该区域旅游业发展具有一定参考意义。通过对淮海经济区整体旅游网络关注度曲线的研究发现:一年内用户对淮海经济区旅游关注度相对集中且在一段时间内存在峰值;一年内网络关注度曲线存在齿状波动;空间分布上,关注度的高低与目的地距离呈反比,与知名度呈正比。研究表明,影响淮海经济区内旅游网络关注度的重要要素是:季节、闲暇时间、旅游资源数量、旅游目的地的距离以及知名度,四者综合作用,影响着旅游目的地的网络关注度。

Internet has become the main way for most residents to know destination-related tourism information before they travel.Baidu Index is used as a data source to compare and analyze the characteristics of time,space,and structure of urban network attention in Huaihai Economic Zone.It has certain reference significance for the development of tourism in the region.Based on the research on the attention curve of the overall tourism network in Huaihai Economic Zone,the following findings are illustrated:Users attention to tourism in the Huaihai Economic Zone is relatively concentrated within a year and there is a peak in a certain period of time.There is a tooth-like fluctuation in the users travel attention curve.In terms of spatial distribution,the degree of attention is inversely proportional to the destination distance and the popularity.Researches have shown that the important factors affecting the attention of tourism networks in the Huaihai Economic Zone include the season,the leisure time,the number of tourism resources,the distance to tourist destinations,and the reputation.All of them affect the degree of network attention to tourism destinations.