区块链:以技术推动在线旅游的公信和重构

The Block-chain: Promoting the Credibility and the Reconstruction of Online Tourism with Technology

区块链技术与在线旅游的融合有望解决目前在线旅游业的种种弊病。文章基于区块链技术去中心化、安全性、不可篡改的特性,讨论这项技术对在线旅游可能产生的影响,并以典型案例分析其关键的业务模式。研究发现,区块链技术对在线旅游的重构主要在旅游消费积分管理、以机票酒店预订为主的旅游资讯流通体系建设、数字化个人征信管理等三个方面。其中,B2B旅游分销平台、去中心化的旅行服务市场及在线司导服务平台是当前旅游区块链的典型应用。基于研究结果,对区块链技术推动在线旅游的公信和重构提出建议和展望。

The integration of block-chain technology and online travel is expected to directly solve the problems of online tourism.The article starts with the characteristics of the block-chain technology,including decentralization,security and untampered,and discusses the possible impact of this technology on online tourism.The article analyzes the essential business models of block-chain technology from typical cases.The followings are the findings of the research:The reconstruction of online tourism by block-chain technology is mainly reflected in the management of tourism consumption points,the construction of tourism information circulation system such as air tickets and hotel reservation,and the management of digital personal credit.Among them,B2B tourism distribution platform,decentralized travel service market and online guide service platform are typical applications of current tourism block-chain.Based on the above research findings,the article puts forward suggestions and prospects for block-chain technology to promote the public trust and reconstruction of online tourism.