基于虚拟社区的大学“图书漂流”可持续共享机制研究

Research on the Sustainable Sharing Mechanism of “Bookcrossing” in Universities Based on Virtual Community

针对校内"图书漂流"项目不可持续的问题,基于社会交换理论和虚拟社区思想,文章提出可持续共享原理——"获取与贡献对等"和虚拟社区"粘性",通过将线下传递和线上分享相结合,构建大学"图书漂流"可持续共享模型,并发现可持续运作的前提是"图书漂流"资源库的形成、基础是有效的"图书漂流"管理、关键是对共享行为的激励。

In view of the unsustainable problem of"bookcrossing"project in universities, based on the social exchange theory and the idea of virtual community, the study proposes the sustainable sharing principle--"equivalence of acquisition and contribution"and"stickiness"of virtual community, and constructs the sustainable sharing model of"bookcrossing"in universities through the combination of offline delivery and online sharing. The operation of sustainable sharing bookcrossing should base on the formation of"bookcrossing"resource database, with the effective management of"bookcrossing"as its foundation and the incentive of sharing behavior as the core.