交互式导识设计中视觉认知差异的研究与应用

Difference of Visual Cognition in Guiding Design

目的以城市导识系统中的视觉导识设计为研究对象,通过量化实验与质化访谈分析其视觉呈现方式的差异性,并提出研究展望。方法通过文献分析提出研究假设,而后运用Unity引擎搭建实验环境,构建多元化视觉呈现方式,通过量化实验与重复测量方差分析法对结果进行数据分析,进一步地讨论了被试的性别、空间认知能力对动态视觉交互导识与静态视觉标志导视的影响,以及两种视觉呈现方式之间的差异。结论讨论了在城市导识系统中视觉呈现方式研究的差异性,并对后续相关研究进行了展望,以期对未来视觉导识设计的研究提供参考与理论依据。

Taking the visual guidance design in the urban guidance system as the research object, this paper aims to analyze the difference of its visual presentation through quantitative experiment and qualitative interview, and put forward the research prospect. Research hypothesis was presented by literature analysis, and then the Unity engine structures were used to build an experimental environment to construct diversified visual presentation. Influences of sex, spatial cognitive abilities of the subjects on dynamic visual interactive visual signs and static knowledge guidance knowledge, and the difference of two kinds of visual presentation were discussed through quantitative experiment and repeated measurement variance analysis. The differences of the visual presentation in urban are discussed and future relevant research is prospected to provide reference and theoretical basis for visual guidance design in the future.