“触发纸牌”启发下的视觉传达设计

Visual Design Inspired by "Trigger Cards"

目的视觉传达设计强调的是视觉传达的含义,形象化的视觉元素对设计创意思维的启发尤为重要。通过了解源于思维导图的"触发纸牌"模式,分析该模式的特点与应用实例,力求为视觉传达设计教学及实践提供启发的灵感和借鉴的思路。方法分析了"触发纸牌"的特点,分别从形象性、想象性、跨媒体性、合作性等方面分析了"触发纸牌"的创意模式对视觉传达设计教学及实践的指导性功能,诠释了"触发纸牌"对视觉传达设计的影响和现实意义。结论在多媒体的时代背景下,"触发纸牌"对视觉传达设计的启发作用已远远超出了它作为平面手绘图像的最初表现作用。在新媒体表现手段不断更新换代的时代背景下,"触发纸牌"只是一个基础模式,但在和不同专业方向的项目合作中已经被应用为多种形式,发挥了实践作用。

Visual design emphasized the meaning of visual communication. Its image plays an important part in initiative thinking on design. This article aims to inspire the visual design practice through analyzing the concept of "Trigger Cards" similar to the Mind Map, including analyzing the characteristics and example of practice in order to support some ideas and reference for design practice. It analyzed the characteristic of "Trigger Cards" from image, imagination,cross-media and cooperation, including the role of guiding in design practice and teaching which explains the impact and feasibility of "Trigger Cards". Under the era background of upgrading of means of new Medias means,"Trigger Cards" is just a fundamental module. It have been applied in many forms in project cooperation in different professional fields and played an important role in application.