基于用户体验地图的产品创新设计方法研究与应用

Application of Product Innovation Design Method Based on User Experience Map

目的在产品创新设计过程中,基于用户体验全阶段、全过程视角来分析用户与产品、环境之间的复杂交互体验过程,减少项目开发人员之间对用户需求确认点认知的不一致性,保证概念设计方案的可靠性,提出基于用户体验地图的产品创新设计方法。方法首先通过用户体验地图将复杂的交互体验过程进行可视化显示,分析用户行为路径,梳理用户接触点、目标和期望,量化用户体验满意度水平,定位和描述产品痛点,发掘产品创新设计机会点;然后结合层次分析法对获得的产品创新设计机会点进行结构化的具体分析,量化用户需求权重,确定优选排序结果,以此对产品创新设计方案进行指导。结论以电动外卖送餐车的创新设计开发为例,验证了该方法的可行性和有效性,为相关产品的创新设计过程提供了参考。

The work aims to put forward a design method of product innovation based on user experience map in the innovation and design of product according to the complex interactive experience among user, product and environment from the perspective of whole stage and process of user experience so as to reduce the inconsistence of the developer’s awareness for the user’s demands and safeguard the reliability of the concept design plan. In this method, the user experience map was firstly used to visually display the complex user experience process, analyze the route of user behaviors,comb the contact points, objectives and wishes of users, quantify the user experience satisfaction, locate and describe the paint spot of product and explore the opportunity points of product innovation and design. Then, in combination with the AHP method, the opportunity points of the products were analyzed in details, the weight of user demands was quantified and the priority order was determined to guide the innovative design of products. With the electric takeaway delivery vehicle as an example, the feasibility and effectiveness of this method are verified, providing a reference for innovation design of related products.