剪纸艺术在包装设计中的应用研究

Application of Paper-cutting Art in Packaging Design

目的探索包装设计的发展思路及其对剪纸艺术的借鉴与应用策略。方法从剪纸艺术的内涵与社会功能入手,分析剪纸艺术的特点,并结合剪纸艺术在当前包装设计领域的应用价值进行探究,由剪纸艺术的文化内涵、创作手法和色彩3大表现为突破口,总结其与包装设计的融合路径,再通过黑龙江地区剪纸艺术的实际表现探寻两者的互融互生,最后以剪纸艺术对现代包装设计发展的指引进行总结与展望。结论剪纸艺术与包装设计的相互结合,能够通过一定的艺术手法和表现形式来反映人们的所观、所思和所感,让人们感受到传统艺术之美,这不仅有利于产品的宣传、提高产品的销售量,而且还能够丰富产品的文化内涵、增强产品的价值、促进企业的长远发展。

The paper aims to explore the development ideas of packaging design and its reference and application strategy for paper-cutting art. Starting from connotation and social function of paper-cutting art, the characteristics of paper-cutting art were analyzed, and the application value of paper-cut art in current packaging design was explored. With cultural connotation, creative technique and colors of paper-cutting art as breakthrough, the paper summarized its fusion path with packaging design, and explored the mutual integration and intergrowth through the actual performance of paper-cutting art in Heilongjiang region. Finally, the direction of the paper-cutting art in modern packaging design development was summarized and prospected. Combination paper-cutting art and packaging design can reflect people’s views,thoughts and feelings through certain artistic techniques and forms of expression, and make people feel the beauty of traditional art. It is not only beneficial to product propaganda, increasing sales of the products, but also can enrich the cultural connotation of products, enhance the value of the products, and promote long-term development of enterprise.