论消费升级背景下的饮料瓶创意设计

Creative Design of Beverage Bottles Based on the Concept of Consumption Upgrade

目的为消费升级背景下饮料瓶的设计提供有效的设计方法、全新的思考方式和适当的理论基础。方法阐述了消费升级的概念,讨论了消费升级对饮料瓶创意设计的影响,并从饮料瓶的造型设计、装饰设计、交互设计3个方面分析了消费升级理念下饮料瓶创意设计的方法和切入点。结论通过个性化和趣味化设计来提升消费升级背景下饮料瓶造型创意;通过对人群的细致划分,强调差异性以及一定的文化认同性,提升消费升级背景下饮料瓶的装饰创意;通过改变视觉体验、触觉体验和操作体验提升消费升级背景下饮料瓶的交互创意。

The work aims to provide an effective design method, a new way of thinking and an appropriate theoretical basis for innovation of beverage bottles under the background of consumption upgrading. It expounded the concept of consumption upgrading. It discussed the influences of consumption upgrading on creative design of beverage bottles. The paper also analyzed the creative design methods and entry points of beverage bottles under the concept of consumption upgrading from three aspects: shape design, decoration design and interactive design of beverage bottles. Through personalized and interesting design, this paper improves the creative design of beverage bottles in the context of consumer upgrading. Through delicate division of the crowd, it emphasizes the difference and certain cultural identity promotion to improve the decorative creativity in the context of consumer upgrading. Through changing the visual experience, tactile experience and operational experience, it enhances the interactive creativity of beverage bottles in the context of consumer upgrading.