移动新媒体视域下大学生思想政治教育的实效性研究

Research on the actual effect of college students' ideological and political education from the perspective of mobile new media

结合移动新媒体在信息传播、信息内容和信息互动方面的特点,从拓展工作渠道、提升工作效率、丰富内容形式、奠定群众基础等四个维度剖析移动新媒体在大学生思想政治教育中的优势,从构建"微"平台、丰富媒体内容和形式、适应认知特点和需求、提升媒介素养、加强信息监管等方面探索提升大学生思想政治教育实效性的创新路径。

Combining with the characteristics of mobile new media in information dissemination, information content and information interaction, this paper analyses its advantages in college students' ideological and political education from four dimensions: expanding work channels, improving work efficiency, enriching content forms and laying mass foundation. It also analyses its advantages in building micro-platform, enriching media content and forms, adapting to cognitive characteristics and needs, improving media literacy and strengthening information supervision. We should explore innovative ways to improve the effectiveness of college students' ideological and political education.