粉丝文化对社交平台热搜话题的溢散效果研究——以新浪微博中鹿晗恋情事件为例

Research on Spillover Effect of Fan Culture on Hot Search Topics on Social Platform——Take the love affair of Lu Han in Sina Weibo as an example

在社交平台中粉丝不再局限于被动地接收信息,而是开始积极地参与议题,话题的设定。在大众媒介的滋养中诞生的粉丝文化,以其强大的移情心理对社交平台的话题产生溢散效果。而这必然会导致媒体把关权力和话语权开始下降,最终引发谣言的滋生、有效议题流失等问题的出现。

In social platforms, fans are no longer confined to passively receive information, but actively participate in the setting of topics and topics. Fan culture, born in the nourishment of mass media, spills over the topics of social platforms with its strong empathy. This will inevitably lead to the decline of media control power and discourse power, and eventually lead to the emergence of rumors and the loss of effective issues.