旅游的幸福增进效应——来自CGSS2015的经验证据

The Well-being Enhancement Effect of Tourism: A Piece of Empirical Evidence by CGSS2015

经济社会发展的根本目的在于提升人们的幸福感,旅游业高速发展和"幸福停滞"的共同背景使得探究旅游发展对国民幸福的影响具有重要意义。基于中国综合社会调查(CGSS2015)数据研究显示,旅游在为参与者带来愉悦体验之外还具有显著的幸福增进效应,这种效应部分通过充实参与者社会资本和提升社会经济地位等方式实现;旅游的幸福增进效应存在区域和城乡异质性,在西部和农村地区未充分体现。因此需要从休闲制度设计和旅游供给优化等方面保障人们的旅游权利,通过主客良性互动提升旅游者社会资本和感知社会经济地位,夯实西部和农村地区发展基础释放旅游的幸福影响,全面发挥旅游提升国民幸福感的社会心理功效。

The essential aim of development is to enhance residents’ happiness perception.The common ground of the rapid tourism development and "happiness stagnation" highlights the significance of an in-depth analysis of the social and psychological effects of tourism.This study used CGSS2015 data to analyze the well-being enhancement effect of tourism.The results indicate that tourism has a significant well-being enhancement effect;residents’ happiness perception could improve with increasing vacation time;the well-being enhancement effect of tourism is not obvious in the western and rural areas;and heterogeneity exists between regions,as well as between urban and rural areas.With these findings,the authors suggest that we should safeguard residents’ right of travel with leisure system design and tourism supply optimization,enhance their social capital and perceived social-economic status,and ram down the development foundation of the western and rural areas to release the well-being enhancement effect of tourism in order to give a full play of tourism’s social psychological effect on enhancing the happiness perception of all people.