网络空间中主流意识形态的认同逻辑

The Identification Logic of Mainstream Ideology in Cyberspace

主流意识形态要加大在网络空间的存在感,需要将网络中的各种意识形态整合为一套具有说服力的话语体系。主流意识形态认同的逻辑进程是以感性认知为开端,经互动而内化,最后再通过持续不断的行为强化而凝结成网民稳定的政治信仰。西方意识形态的冲击、公共理性的缺失和网络社会治理的局限制约了主流意识形态在网络空间的发展。主流意识形态网络认同机制的建构可以从整合网络亚文化提升主流意识形态共生性、掌握网络舆论主导权、注重秩序与自由的把控等三方面进行。

If mainstream ideology wants to increase its sense of presence in cyberspace, it needs to integrate various ideologies in the network into a persuasive discourse system. The logical process of mainstream ideological identity begins with perceptual cognition, internalizes through interaction, and finally condenses into a stable political belief of netizens through continuous behavioral reinforcement. The impact of Western ideology, the lack of public reason and the limitations of network social governance have restricted the development of mainstream ideology in cyberspace. The construction of the mainstream ideology network identification mechanism can be carried out from the integration of network subculture to enhance the mainstream ideology symbiosis, master the power of network public opinion,and pay attention to the control of order and freedom.