广播组织权客体研究

Research on the Object of Broadcasting Organization Right

广播电视产业中广播组织生产“节目”与“受众注意力”双重商品。广播组织利用取得的频谱资源对特定信息的传播途径进行垄断,产生受众注意力商品,成为其获取经济利益和社会影响力的直接来源。受众注意力是广播组织从事广播活动所创造的具有财产价值的产品,是广播组织利益的载体,因而构成广播组织权的客体。将广播电视节目同步进行网络转播会导致受众注意力的分流,因此转播权应当分阶段扩张至网络转播行为。

In broadcasting industry,broadcasting organizations produce dual products including program and audience attention. Broadcasting organizations use spectrum resources to monopolize the transmission of information and produce audience attention commodities,which become the direct source of economic benefits and social influence of broadcasting organizations . Audience attention is a product with property value created by broadcasting activities. It is the carrier of broadcasting organizations" interests and thus constitutes the object of broadcasting organization right. Simultaneous transmission over internet will lead to the diversion of audience attention,so the right of broadcasting organization should be extended to the simultaneous transmission over the internet step by step.