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新公共外交的内涵、特征及对我国外宣媒体的启示 被引量:6

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摘要 新公共外交致力于“他者”眼中的国家品牌建构,最终目的是为了提升国家软实力、公信力,建构有竞争力的国家品牌和身份。新时代新形势下的公共外交呈现出更加丰富的内涵与特征。随着公共外交的蓬勃发展,我国外宣媒体拥有更加广阔的施展空间。
作者 陈婷
出处 《青年记者》 北大核心 2019年第12期9-10,共2页 Youth Journalist
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  • 1For the detailed result see the survey "A Person like Me" is the most credible voice for an audience conducted in 2006 by Edelman, a large independent public relations firm based in the USA, http://www.edelman.com/news/ShowOne.asp?ID= 102.
  • 2For detailed study Mayne, R., In Victory, Magnanimity, In Peace, Goodwill: A History of Wilton Park, London, Frank Cass, 2003.
  • 3Lord Carter of Coles was asked by the Foreign Secretary and Chief Secretary to the Treasury to conduct 'an independent review of public diplomacy' and examine the effectiveness of current public diplomacy activities. His Public diplomacy review was completed in December 2005.
  • 4Krotz, U., The Ties that Rind: The Parapublic Underpinnings of Franco-German Relations as Construction of International Value, Minda de Gunzburg Center for European Studies, Harvard, October 2002 online at http:// www.ces. fas.harvard.edu/publieations/docs/pdfs/Krotz4.pdf also Vion, A., "Europe from the bottom up: town twinning in France during the Cold War", Contemporary European History, II, 4, 2002, pp.623-640.
  • 5For an account of Gullion and the origins of the term see Cull, N.J., "Public Diplomacy: the evolution of a phrase", in Snow, N. & Taylor, P. M. (eds.), The Handbook of Public Diplomacy, London, Routledge, 2008, pp.19-24.
  • 6This taxonomy is explored in Cull, N. J., "Public Diplomacy: Taxonomies and Histories", in Annals of the American Academy of Political and Social Sciences, March 2008, Vol.616, pp. 31-54, in a special issue: Public Diplomacy in a Changing World, co-edited with Geoffrey Cowan.
  • 7The conclusion to Cull, N. J., The Cold War and the United States Inforraation Agency: American Propaganda and Public Diplomacy, 1945-1989, New York, Cambridge University Press, 2008 also identifies seven lessons from the history of U.S. public diplomacy many of which are U.S. specific. The international scope this publication has enabled more general observations and a wider set of lessons.
  • 8The key exploration of this idea is Melissen, J. (ed.), The New Public Diplomacy, London, Palgrave, 2005.
  • 9The classic exposition of this case is Dudziak, M.,.Cold War Civil Rights: Race and the Image of American Democracy, Princeton, Princeton University Press, 2000.
  • 10Analects of Confucius (Lun Yu) XVI, I, (434).

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