新媒体背景下的网络舆情与意识形态安全

Internet Public Opinion and Ideological Security in the Context of New Media

新媒体改变了传统媒体信息传播的特点,传播速度快、信息量大、涉及范围广、受众人数多,而且善于创造受众认为的"事实",从而改变了理性认识世界的规则,构建了后真相时代的世界图景。西方敌对势力将互联网看作输出其价值观和制度模式的工具,借助新媒体对我国进行意识形态渗透。维护政治安全,维护国家意识形态安全,首要的任务是提高党的意识形态工作者的政治能力。党员干部必须在事关意识形态的大是大非和政治原则问题上,头脑清醒。依靠人民群众,获得人民群众的拥护,才能把党管媒体的原则贯彻到新媒体领域,打赢新媒体意识形态领域的斗争。

New media has changed the information spread method of the traditional media. With fast communicating speed,vast amount of information, wide-ranging coverage, and broad audiences, new media is good at creating "facts" that the audiences believe to be true, thus changing the rules of rational understanding of the world and building the big picture of the post-truth era.The Western hostile forces see the Internet as a tool for exporting their values and political system, and infiltrate their ideologies into our country through the new media. To maintain political security and national ideological security, the primary task is to improve the political awareness of those people working on the Party’s ideology. Party members and officials must remain clear-headed on major issues of principle and political matters. Only by relying on the people and gaining their support can we apply the Party’s principle of managing the media in the new media and win the ideology war in the field of new media.