基于杭州中都青山湖畔大酒店的睡眠服务创意设计

The Sleep Service Product Creative Design of Hangzhou Wonderland Hotel

伴随着现代社会的繁荣发展,人们所承受的来自于工作、生活等各方面的压力正在不断增大,因睡眠而产生的健康问题也正在逐年增加,越来越多的人开始意识到健康睡眠的重要性。与此同时,高端型度假酒店需要顺应时代潮流,根据当下大众群体的消费需求,提供相应的睡眠产品服务来实现酒店自身内部的优化升级。论文综合分析了高端酒店康体养生文化的发展背景及趋势,并在对杭州中都青山湖畔大酒店进行了实地调研的基础上,完成了该酒店的睡眠服务项目创意设计。

With the prosperity and development of modern society, people are under increasing pressure from work, life and other aspects. And health problems caused by sleep are increasing year by year, More and more people begin to realize the importance of healthy sleep. At the same time, high-end resort hotels need to adapt to the trend of the times, according to the current consumer demand of the masses, provide appropriate sleep product services to achieve the hotel's own internal optimization and upgrade. This paper comprehensively analyses the development background and trend of health culture in high-end hotels,and on the basis of field research on Hangzhou Wonderland Hotel, completed the creative design of the hotel's sleep service project.