文化创意旅游竞争力评价指标体系与实证

Evaluation Index System and Empirical Study of Cultural and Creative Tourism Competitiveness

本文构建了由资源与设施竞争力、相关与支持产业竞争力、产业环境竞争力、人力资源竞争力4个维度17个指标组成的文化创意旅游竞争力评价指标体系,使用层次分析法(AHP)计算了评价指标权重,采用多目标线性规划模型进行评价指标综合,并对杭州、宁波、绍兴和舟山四个城市开展了实证研究。研究结果发现,杭州文化创意旅游竞争力较强,宁波次之,绍兴和舟山的文化创意旅游竞争力较低。

The article constructs a cultural creativity consisting of 17 indicators including resources and facilities competitiveness, related and supporting industrial competitiveness, industrial environmental competitiveness and human resource competitiveness. The evaluation index system of tourism competitiveness uses the AHP to calculate the weights of evaluation indicators. The multi-objective linear programming model is used to comprehensively evaluate the indicators, and empirical research is carried out in four cities of Hangzhou. Ningbo, Shaoxing and Zhoushan. The research results show that Hangzhou cultural creative tourism has strong competitiveness, followed by Ningbo, and Shaoxing and Zhoushan have lower competitiveness in cultural and creative tourism.