基于扎根理论的中国戏曲国际化发展战略研究

Research on the Strategy of Internationalization of Chinese Opera based on Grounded Theory

本文将运用扎根理论的研究方法,以细分行业中国戏曲为例,对其近二十年来在国际范围内的发展情况进行扎根分析,反思中国戏曲在国际贸易中存在的各种问题,进而提出相关建议,为中国戏曲行业的走出去发展进程提供相关理论依据。本文的研究结果主要有:首先,中国戏曲具有比较优势,中国应当推动其国际化发展。其次,影响中国戏曲行业国际化发展的主要因素有行业自身针对国际化进行的调整、与国际接轨的多种形式、戏曲的国际发展环境和其特有的文化贸易模式。

This article will use grounded theory research methods to subdivide Chinese opera in the industry as an example, and conduct an objectively rooted analysis of its development in the international context in the past two decades, reflecting on the various issues that exist in Chinese opera in international trade. Further suggestions were made to provide relevant theoretical basis for the development of Chinese opera industry’s going global. The research results of this article mainly include: First, Chinese opera has comparative advantages, and China should promote its international development. Secondly, the main factors influencing the international development of the Chinese opera industry are the industry’s own international development adjustments, various forms that are in line with international standards, the international development environment for opera, and its unique cultural trade model.