“知识网红”生成逻辑及对青年群体影响

The Logic of the Generation of "Intellectual Internet Celebrities" and Its Impact on the Youth

"知识网红"来源和成长的空间是多元的,信息超载环境下的有效过滤、价值感"社交货币"的深层需求及知识共享经济时代背景共同催生了"知识网红"。真实、善良、有才华,拥有向上正能量的"知识网红"成为青年知识群体的网络新偶像。尽管"知识网红"对于推进学习型社会的意义是积极的,但是也不能忽略隐藏在"知识网红"背后的商业利益驱动的本质。研究认为"知识网红"与青年知识群体不只是表面上的知识的供需关系那么简单,其影响是双面的,对于"知识网红"现象应客观看待,避免盲目崇拜。

The source of "intellectual Internet celebrities"( "IIC") and the space for their development are diverse. The effective filtering under the information overload environment, the great demand of "social currency" due to the sense of value, and the background of the knowledge sharing economy, have jointly spawned the IIC phenomenon. The IIC with true and kind character,talent and optimism has become the new idol of the young intellectuals. Although the IIC plays a positive role in promoting the learning-based society, its interest-driven business essence hidden behind should not be ignored. This article believes that the IIC and young intellectuals are not simply connected by the superficial relationship of knowledge supply and demand, the influence of the IIC is interactive, and the IIC phenomenon should be dealt with reasonably to avoid blind worship.