我国科技期刊媒体融合制约因素及突破路径探析

Restrictive factors and breakthrough path of media convergence in Chinese scientific journals

【目的】分析并探讨我国科技期刊媒体深度融合的制约因素及突破路径。【方法】通过文献调研、案例分析与对比,基于政策导向、专家意见及期刊现实情况,对期刊的发展现状进行归纳与分析。【结果】系统梳理了制约我国科技期刊媒体融合的4个主要因素,提出可从5个方面进行融合转型升级路径探索。【结论】制约我国科技期刊媒体融合的因素主要包括管理机制与相关政策、人才与团队构建、先进技术与内容产品、发展资金等。要实现科技期刊与新媒体的深度融合,应坚持"五位一体"的融合路径:坚持正确的理念、思维及意识;组建"领军人才+专才"的团队或联盟;构建立体化网络平台与全媒体产业链,形成传播媒体矩阵;用技术外包实现近期内容创新,同时加大技术自主研发力度,以掌握深度融合的主动权;管理运营要注重顶层设计、资源有效配置、利用最大化,促进科技期刊事业的可持续发展。

[Purposes] The paper aims to analyze and discuss the restrictive factors and breakthrough path of the deep media convergence of Chinese scientific journals.[Methods] Based on policy orientation, expert opinions and the reality of journals, this paper summarized and analyzed the situation through literature research and case analysis and comparison.[Findings] Four main factors that restrict the media convergence of Chinese scientific journals are systematically sorted out, and the path of transformation and upgrading of the media convergence can be explored from five aspects.[Conclusions] The main factors that restrict the media convergence of Chinese scientific journals include management mechanism and relevant policies, talent and team building, advanced technology and content products, development funds, etc. In order to realize the deep media convergence of Chinese scientific journals and new media, we should adhere to the “five in one” integration path: adhere to correct ideas, thinking, and consciousness;establish a team or alliance of “leading talents + specialists”;build a three-dimensional network platform and the whole media industry chain to form a communication media matrix;use technology outsourcing to achieve short-term content innovation, while increasing independent research and development of technology, so as to grasp the depth. The management and operation should focus on top-level design, effective allocation of resources and maximization of utilization, so as to promote the sustainable development of Chinese scientific journals.