探究大学生网店的运营与物流

The Exploration of Operation and Logistics of College Students' Online Stores

中国领先的个人网上C2C交易平台是淘宝网,也是全球最大的个人交易网站,它创造了互联网发展的奇迹。由于网上开店投资少、回报快、地域广、营业时间灵活等优势,大学生创业开店比比皆是,要想长久地经营下去,并获得理想的收益,不仅需要网店的建设:开店前的准备、开通网店、发布商品、店铺装修等,更需要网店的科学运营,制定整体策划、组建运营团队、日常维护、商品促销活动、线上线下相结合、店铺运营推广、物流配送等。

Taobao is China’s leading personal online C2 C trading platform, the world’s largest personal trading website,creating a miracle of internet development. Because of the advantages of less investment, quick return, flexible business hours and wide geographical area, college students can open stores all over the world. If they want to operate for a long time and get ideal profits, they need not only the construction of online stores: preparation before opening stores, opening online stores, publishing commodities and decorating stores, but also the scientific operation of online stores: making overall planning, organizing operation teams and daily operation. Frequent maintenance, commodity promotion activities, online and offline combination, shop operation promotion, logistics distribution.