新媒体环境下民族传统体育的传播策略

Communication Strategy of National Traditional Sports under New Media Environment

进入21世纪,国家不断推动新媒体的发展,新媒体作为连接多行业、多领域的媒介,成为中国社会转型新阶段中的关键因素。文章通过对中国新媒体发展趋势的阐述,以及当前我国民族传统体育传播过程中存在的问题,提出利用新媒体进行传播与推广的手段,促进民族传统体育的有效发展。

In the 21st century,the country has continuously promoted the development of new media,which,as a medium connecting multiple industries and fields,has become a key factor in the new stage of China's social transformation.This paper expounds the development trend of Chinese new media and the problems existing in the communication process of national traditional sports in China at present,and puts forward the means of using new media to disseminate and popularize so as to promote the effective development of national traditional sports.