中国制造向中国创造转型的融合创新路径——以泉州为例

A Study of Convergence Innovation Routes from“Made in China” to “Created in China”: A case of Quanzhou

中国制造向中国创造转型的实质是OEM向OBM的升级。依此,泉州已具备这样的基础。通过融合创新,泉州已诞生一批国内品牌。这种融合创新具体表现为三大路径:"加工业+营销"树立了品牌、"管理+信息化"推动了管理创新、"传统商业模式+互联网"激发了市场创新。

The substance from“Made in China”to“Created in China”is the upgrading from OEM to OBM.According to this,Quanzhou has realized the base because there are some domestic brands.The upgrading process is a process of convergence innovation which embodies three routes.The first is industry plus marketing that establishes brand.The second is management plus informationization that promotes management innovation.The third is traditional patterns of trade plus internet that stimulates market innovation.