自媒体时代微信的拟态环境研究——以“罗尔事件”为例

Research on the Pseudo-environment of WeChat in the We-media Era——Taking the Luo Er Event as an Example

罗尔事件中微信构建了一个扭曲了现实的拟态环境。这个拟态环境通过交往和机会、时间与注意力、词语与清晰度等渠道表现出来。但是受众没有意识到他们所接受的拟态环境经过了加工,真相大白后引起了剧烈的舆论反转。拟态环境扭曲客观环境是由传播者、受众心理以及微信传播结构多种因素造成的,可以通过规范传播者和受众来优化拟态环境。

WeChat constructed a pseudo-environment that distorted reality in the Luo Er event.This pseudo-environment is expressed through communication and opportunity,time and attention,words and clarity.However,the audience did not realize that the pseudo-environment they accepted was processed,and the truth caused a sharp reversal of public opinion.The pseudo-environment distorted objective environment is caused by many factors such as communicator,audience psychology and WeChat communication structure.The pseudo-environment can be optimized by regulating the communicator and audience.