基于新零售模式的化妆品营销应用

New Retail-Model-Based Cosmetics Marketing Application

文章基于新零售技术在化妆品产品营运中的应用,致力于了解化妆品新零售方式的销售渠道和消费者消费行为所青睐的化妆品品牌。通过调查分析了解新零售平台的影响力,发现新零售方式如何快速传递化妆品信息,促使交易快速达成,减少消费者成本,让化妆品快速销往全国,并总结出一套化妆品新零售营运模式。

Based on the application of new retail technology to cosmetics marketing,it attempts to discover the customer’s favorite cosmetic brands via the selling channel and consumer behavior in the new retail model. By analyzing the survey on the influence of new selling platforms,the way speeding up information spreading,promoting trading and reducing the cost is discovered. A new marketing model for cosmetics is summarized.