靶向信息推送模式下大学生网络消费现状调查——以安徽农业大学为例

A Research on College Student’s Online Consumption in the Mode of Targeted Information Push:Taking Anhui Agricultural University as an Example

“互联网+”跨界融合和大数据时代的到来,将一些看似零散无序、碎片式的消费信息变得动态有序.商家的靶向信息推送实现了真正意义的精准营销.以安徽农业大学为例,采用问卷调查的形式,探究信息推送模式下大学生的消费行为和心理倾向,总结大学生网络消费过程中存在的问题,并对优化大学生网络消费提出几点建议.

Because of "Internet +" cross-border integration and the emergence of the era of Big Data,scattered,fragmentary information has become dynamic and ordered.The "targeted information push" by merchants distributes the market information precisely.In this study,questionnaires are used to collect data from students in Anhui Agricultural University to investigate the consumption behaviors and psychological tendencies under the targeted information push mode.After analyzing the habits of their online consumption,suggestions are provided for appropriate online consumption in the Big Data era.