基于模糊数学理论的零售商会员消费特征分析

Analysis on Retailer Members' Consumption Characteristics Based on Fuzzy Mathematics Theory

本文利用大型百货商场会员消费数据,使用了SQL软件的数据分析功能、K均值聚类算法、模糊C均值算法、模糊综合评价、相关分析等方法,分析该商场会员的消费特征,用T检验法比较了会员与非会员群体之间的差异,建立了会员购买力、生命周期和状态划分的分析方法,计算非活跃会员的激活率.

This paper uses the data analysis function of SQL software, K-means clustering algorithm, fuzzy C-means algorithm, fuzzy comprehensive evaluation, correlation analysis and other methods to analyze the consumption characteristics of the members of large department stores,compares the differences between members and non-members groups by T-test, and establishes the division of members' purchasing power, life cycle and status. The activation rate of inactive members was calculated by analysis method.