“对分课堂”教学模式在《市场调查与预测》课程的应用研究

Applied Research on PAD Class Teaching Model in Market Research and Prediction Course

“对分课堂”创新的教学模式改变传统的高校课堂的教学模式,这种教学模式将教师讲授与学生讨论相结合,使学生成为学习的主动参与者,激发学生创造性学习和个性化学习,让传统教学课堂发生实质性的改变。该模式在《市场调查与预测》课程的推广与运用,为高校课堂教学改革提供了理论基础和实用价值。

The PAD Class is a new teaching model which combines the teacher’s lecture with the students’discussion and is very different from the traditional college teaching model. This new teaching model made the leaner the active participation in learning and inspired the leaner to involve in the study creatively and individually. This model was applied successfully in Marketing Research and Prediction and provided the theory basement and the applied value for college class teaching revolution.