基层中医院中医药文化微信公众平台传播存在的问题及解决对策

The Existing Problems and Solutions of WeChat Public Platform in the Spread of Chinese Medicine Culture in Grassroots Chinese Medicine Hospitals

随着基层中医院微信公众平台的不断普及,微信小编们面临着粉丝审美阈值提升、吸粉留粉难、标题不够新颖等问题。笔者结合工作实践,认为可从传播内容紧贴受众需求,传播信息准确易懂,传播创意新颖独特,编制环节精雕细琢四个方面入手,让微信公众平台在基层中医院的中医药文化传播中更好地发挥积极作用。

With the continuous popularization of the WeChat public platform in the grassroots hospitals, WeChat Xiaobian faces the problems of improving the aesthetic threshold of fans, difficulty in powder absorption and powder retention, and novel titles. The author combines work practice and believes that it can be closely related to the needs of the audience, the dissemination of information is accurate and easy to understand, the dissemination of creativity is novel and unique, and the preparation of the links is carefully crafted to enable the WeChat public platform to spread in the traditional Chinese medicine culture of grassroots Chinese medicine hospitals. Better play an active role.