回收质量不确定下的双重竞争闭环供应链定价研究

Pricing Decision of Closed-loop Supply Chain with Uncertain Recovery Quality:——Based on Dual Competition

双重竞争闭环供应链是伴随商业环境变化而出现的崭新课题,回收产品质量不确定影响闭环供应链财政干预政策及定价决策的制定。本文通过构建双重竞争下回收产品质量不确定的定价决策模型,剖析和验证双重竞争下回收质量不确定时,回收价格、再制造成本、政府财政补贴、供应链节点企业利润及社会福利、回收率的变化规律;运用数值分析方法从不同维度研究其所产生的影响,并分析比较回收产品存在区域性质量差异时的定价决策及节点企业利润和社会福利变化关系,为政府财政干预政策的制定及闭环供应链管理提供理论指导方法。

Double competitive closed-loop supply chain is a new subject in the changing business environment. Uncertainty of recycled product quality affects the formulation of fiscal intervention policy and pricing decision of closed-loop supply chain. This paper constructs a pricing decision model of uncertain quality of recycled products under double competition, and analyses and validates the changing rules of recycled price, remanufacturing cost, government financial subsidy, profit and social welfare of enterprises in supply chain nodes, and recovery rate when the quality of recycled products is uncertain under double competition. The numerical analysis method is used to study the closed-loop effect of uncertain quality of recycled products from five dimensions. The effects of competition intensity, pricing decision, profit and social welfare, recovery rate and financial subsidy of supply chain node enterprises are studied. The pricing decision and the relationship between profit and social welfare of node enterprises are analyzed and compared when there are regional differences in quality of recycled products Double competitive closed-loop supply chain is a new subject accompanied by the change of business environment. Uncertainty of recycled product quality affects the formulation of fiscal intervention policy and pricing decision of closed-loop supply chain. This paper constructs a pricing decision-making model of uncertain quality of recycled products under double competition, and analyses and verifies the changing rules of recycled price, remanufacturing cost, government financial subsidies, profit and social welfare of enterprises in supply chain nodes, and recovery rate when the quality of recycled products is uncertain under double competition. The numerical analysis method is used to study the uncertainty of recycled products from different dimensions. The influence of competition intensity, pricing decision, profit and social welfare, recovery rate and financial subsidy of supply chain node enterprises are discussed. The pricing decision and the relationship between profit and social welfare of node enterprises are analyzed and compared when there are regional differences in quality of recycled products.